From a Canon press release sub-titled “New Lens Series Debuts with Seven Models and more in the wings”:

HOLLYWOOD, California, November 3, 2011/TOKYO, November 4, 2011 – Canon Inc. and Canon U.S.A., Inc. today announced the introduction of seven new 4K EF Cinema Lenses, an all-new series of video cinematography lenses that, in addition to the company’s current lineup of interchangeable EF lenses for EOS single-lens reflex (SLR) cameras, form the core of Canon’s new Cinema EOS System. The launch of the Cinema EOS System marks Canon’s full-fledged entry into the digital high-resolution production industry. The new professional digital cinematography system spans the lens, digital cinema camera and digital SLR camera product categories.

Canon’s new EF Cinema Lens lineup includes four top-end zoom lenses covering a zoom range from 14.5 mm to 300 mm-two models each for EF and PL lens mounts-and three single-focal-length lenses for EF mounts. All seven new lenses are capable of delivering exceptional 4K optical performance and offer compatibility with the Super 35 mm-equivalent image format. The three single-focal-length EF lenses can be used with cameras equipped with 35 mm full-frame sensors.

The seven new lenses represent the starting cast of Canon’s new EF Cinema Lens series, a star-studded lineup that will continue to grow in the future with the introduction of new A-list zoom and fixed-focal-length lenses.

Wide-Angle and Telephoto Cinema Zoom Lenses for EF and PL Mounts

CN-E14.5-60mm T2.6 L S / CN-E14.5-60mm T2.6 L SP *

CN-E30-300mm T2.95-3.7 L S / CN-E30-300mm T2.95-3.7 L SP *

The four new Canon zoom cinema lenses comprise the CN-E14.5-60mm T2.6 L S (for EF mounts) and CN-E14.5-60mm T2.6 L SP (for PL mounts) wide-angle cinema zoom lenses, and the CN-E30-300mm T2.95-3.7 L S (for EF mounts) and CN-E30-300mm T2.95-3.7 L SP (for PL mounts) telephoto cinema zoom lenses. Each lens supports 4K (4096 x 2160 pixels) resolution, which delivers a pixel count four times that of Full HD (1920 x 1080 pixels), and offers compatibility with industry-standard Super 35 mm-equivalent cameras as well as APS-C cameras.i

Employing anomalous dispersion glass, effective in eliminating chromatic aberration, and large-diameter aspherical lenses, the zoom lenses achieve high-resolution imaging from the center of the frame to the outer edges. Each lens is equipped with a newly designed 11-blade aperture diaphragm for soft, attractive blur characteristics, making them ideally suited for cinematographic applications.

The focal length range of 14.5-300 mm covered by the new zoom lenses represents the most frequently used focal lengths in theatrical motion picture production, a range that often requires a combination of three or more separate zoom lenses. Canon’s new wide-angle and telephoto cinema zoom lenses, however, offer a wider angle and powerful zooming to provide complete coverage across this range with just two lenses. The new wide-angle cinema zoom lenses will offer the industry’s widest angle of view among 35 mm digital cinema lenses with a wide-angle-end focal length of 14.5 mm.ii

Zoom, focus and iris markings are all engraved on angled surfaces for improved readability from behind the camera. With a focus rotation angle of approximately 300 degrees and a zoom rotation angle of approximately 160 degrees, the lenses facilitate precise focusing performance while making possible smooth and subtle zoom operation.

The new top-end cinema zoom lens lineup can be used with standard manual and electronic movie industry accessories, as well as matte boxes. Featuring a unified front lens diameter and uniform gear positions, the lenses do away with the need to adjust or reposition accessory gear when switching between other lenses in the series.

Both the Canon CN-E14.5-60mm T2.6 L S (EF mount) lens and the Canon CN-E14.5-60mm T2.6 L SP (PL mount) lens are scheduled for late January 2012 availability for an estimated list price of $45,000 each. The Canon CN-E30-300mm T2.95-3.7 L S (EF mount) and Canon CN-E30-300mm T2.95-3.7 L SP (PL mount) lens are scheduled for late March 2012 availability for an estimated list price of $47,000 each.

These are what you would want to rent if you wanted to shoot a film quality production, though a TV house, or someone with a larger budget — like Vincent LaForte 😉 — would own one of these.

I would be more interested in the Cinema-style primes.